“It’s not what I have, it’s who I am”. This is the philosophy of VICEROY. World-wide known by this slogan and the people those have been the company image, VICEROY would like to transmit in its collections for men and women, the feelings that make you feel unique in this universe.
In its watch men collection, VICEROY has as its brand face: FERNANDO ALONSO, twice world champion of Formula 1, and whose own collection takes care of every style and exclusive details inspired by the motor racing.
The Ceramic collection of Viceroy harmonizes femininity and beauty. Alongside the classic elegance, the blend of all the materials turns these watches into unique pieces where beauty, innovation and technology are combined. The Ceramic together with the rest of high-quality materials makes that the experience of wearing a watch becomes a fond caress of the wrist.
The beginnings of VICEROY date back to 1951, when it was founded by a family in Switzerland, the leading watch-producing country. VICEROY leapt to the forefront as a brand when its worldwide rights were acquired by GRUPO MUNRECO. From that moment on, the precision, luxury and tradition inherent to Viceroy were teamed together with an innovative, groundbreaking strategy. Our understanding of quality design and products, our unique communication strategy and our quick-off-the-block response to market demands all se the track for rapid growth and consolidation within the Spanish market.
In 1996 VICEROY bedazzled the Spanish watch-making sector with the brilliance of the Viceroy Gold line, showpiece with utmost elegance by the famous actor Carlos Larrañaga. In 1997, VICEROY was honored to welcome the world-famous singer Julio Iglesias as the face of its exceptional advertising campaign. That year, VICEROY gained the foothold onto its now uninterrupted ascent to success.
From that time, VICEROY kept attracting famous faces of Spain for its new products commercials and their launching. Faces like Melanie Griffith, Enrique Iglesias, David Bisbal, Antonio Banderas and Shakira have collaborated with the brand. All of this is summed up in its leitmotiv “It’s not what I have, it’s who I am”, in which they proposed interesting philosophical questions: What is better: to have a fortune or to be fortunate? What is more important: to be or to have?.
Nowadays, Fernando Alonso presents an ambitious and stunning campaign in several media.